In an interesting session on Day 1 of FICCI Frames 2018, the future of Television was discussed. Among panelists were Ajit Mohan, CEO, Novi Digital, Mr. Raj Nayak, COO, Viacom18, Mr. M K Anand, MD & CEO, Times Network, Mr. Anuj Gandhi, CEO, Indiacast, Mr. Ashesh Pherwani, Partner EY, Mr. Amit Khanna, Industry Veteran and Mr. Partho Dasgupta, CEO, BARC who also delivered the keynote address, while the session was moderated by Mr. Paritosh Joshi, Principal Provocateur Advisory. 

“The future of India depends upon the choices of the urban and rural population. While rural crowd likes watching daily soaps and sports like wrestling, the urban crowd is attracted towards talent search, reality shows and only one major sport that is Cricket. Inspite of different choices what stays common for both the classes is likeability towards drama. High drama content in television gives high TRP ratings.” Said Mr. Partho Dasgupta.

“The economics is majorly reliant on advertising and rich content.” Added Ajit Mohan.

“If Distribution is king; Content is queen and the future of TV is very bright for sure”, concluded Raj Nayak.