Many companies such as BigThinx and Autodesk have launched revolutionary products for users to attract more customers than their competitors. There are many trends that can be seen in the market and companies are trying to follow the trend to stay alive in the tough competition.

There have been certain innovations in 3D animation by major market players. The software introduced in the market is bringing unbelievable upgrades. Market players are improvising a lot in terms of technology to gain more market share than before. Not only the movie industry but also the advertisement industry, video game industry, and other sectors are using 3D technology optimally. Software developers are also providing seamless transitions in the animation. They are trying to develop sophisticated VFX to make animations more presentable than other competitors. Software such as 3ds Max, Blender, and others have captured most of the market due to its innovative features.

Many novel effects can be seen in the 3D animation industry such as Broken Text, Kinetic Typography, Sophisticated VFX, and others.The experts are using Retro Motion Graphics feature nowadays to make a brand new video and add a fresh feeling to the video. People loveamixture of fantasy characters with reality, and 3D technology is making this possible. The best example of this is Game of Thrones. Companies are developing animated 3D logos to make logos more attractive than before. It helps in attracting people toward the brand and creates an image. 

The use of 3D animation has rapidly increased in the mixed media animation, which is an integration of other forms of media into animated content. The studios are adopting animated films and movies that run the scale of available technologies and styles. Famous animated shows such as Family Guy and Simpsons have also started to use a mixture of 2D and 3D animation as it allows the TV shows to accomplish scenes in a better way. Many management schools are starting to put the focus on growing 3D animation techniques as a viable tool for helping businesses existing in the market.

The 3D animation market has seen a lot of growth in pastyears. According to the report published by Allied Market Research, the 3D animation market is expected to reach $33.78 billion by 2026. There are many innovative software with amazing offerings. Some of the best software available in the market are:

Blender

Blender is a 3D animation software that supports rigging, animation, simulation, modeling, rendering, motion tracking, and compositing. The software is free for all users. It is a cross-platform software that runs on Windows, Linux, and Mac operating systems. The interface uses OpenGL to give an excellentand consistent experience to users. There are many geographic primitives such as the Bezier curve, NURBS surfaces, metaballs, text, icospheres, polygon meshes, NURBS surface, and B-mesh. This 3D animation software also has a node-based compositor within a rendered pipeline.The software comes with motion capture and keyframeanimation.The formats in which file will be saved are: 3ds, dae, fbx, dxf, obj, x, lwo, svg, ply, stl, vrml, vrml97, and x3d.As Blender is an open-source in nature, many third parties have tried to repackage and sell cosmetically modified version. Some of the examples are 3DMagix, 3Dmofun, and IllusionMage. 

Motionbuilder

Motionbuilder helps users to efficiently manipulate and refine data with greater reliability than the other software available in the market. It combines, blends, and layers to pre visualize scene in minimum time. It also comes with more than 100 additional character animations. The software operates with products that are in the Entertainment Creation Suites. This software comes up with Motion Capture and keyframe animation that can be operated on Windows. It is also available on the Linux operating system as a 64-bit executable. It comes up with a subscription of $1765/ year. The formats in which it can be saved are asf, amc, bvh, c3d, fbx, htr, and tr3. The option of two new camera features allows its users to create elements of the real world cinematography in a easier way. 

Terragen

This software comes up with 3 versions: Terragen Free Version, Terragen 4 Professional, and Terragen 4 Creative. The company has adopted a unique strategy in which it will provide a discount of 60%.Developers are using CryEngine for developing 3Dgames.Peoplepreferthisas it gives excellent performance and interface. It is available on Windows, Linux, macOS, Android, and iOS.The subscription fee of software is $349/ year. The formats available with this software are chan, clip, exr, fbx, geo, lwo, mov, obj, and ter.

3ds Max

This 3D software provides 3D modeling, animation, compositing, and rendering for its users. 3d Max offers a variety of toolsets to create several designs, and can visualize high-quality architectural renderings. It also saves time with artist-friendly UI and intuitive controls. The software renders a project in high quality and faster than other software in the market. It also helps in accelerating manual steps to boost productivity. The software is available on Windows. The application has features such as Motion Capture and key frameanimation.The file can be saved in stl, 3ds, ai, abc, ase, asm, catproduct, catpart, dem, dwg, dxf, dwf, flt, iges, ipt, jt, nx, obj, prj, prt, rvt, sat, skp, slprt, sldprt, sldasm, stp, vrml, w3d, and xml. The price of the software is $1545/ year. The software features shaders, particle systems, radiosity, and normal map creation and rendering. Autodesk has launched its new software i.e. 3ds Max 2021. In this latest software, there are new tools to meet evolving content needs. It has an updated installer that allows users to do work conveniently. 

Mixamo

This software is offered by one of the best companies i.e. Adobe. With the help of this software, a user can animate 3D characters for films, games, and other stuffs. A user can bring projects to life with the help of skeletal rigs and animations that are ready to use in games or movies. A user can easily browse from tons of 3D characters that are in high quality. Each character comes with fully textured animation so that it is easy for a user to use the character. There is also an option of uploading a custom character in the software that will help a user to get full human skeletonandcreatethe customized character. The motions recorded in the software are performed byprofessionals such as martial artists, athletes, and others.

The use of 3D animation is expanding in different segments. 3D animation is not only used in movies but now many other industries such as the video game industry, advertisement industry, and major businesses. Companies are developing new methods for several businesses to create animation according to their specific use. The video game industry has seen a boom after the introduction of 3D games. People love these games as they are much realistic and market players are planning to work more on improving the quality. The demand for web development courses has also increased a lot because people want to grab more knowledge and skills than before. Developers are offering innovative technology to fulfill the demand available in the market. Certain market players are releasing tools that are not yet available in the market.

Recently, Reallusion has released a new digital human shader-a realistic human rendering for character (creator 3.2 and iClone 7.7). This software is one of the best software for 2D and 3D animation available in the market. iClone helps a user to easily produce professional animation, whether it is for video games, films, or previsualization.

AutoDesk has also released Maya 2020, which is the latest version that includes new animation, effects, rendering, modeling, and rigging advancements to help artists in achieving optimum throughput in production pipeline. There are more than 60 animation features and updates that are added in the graph editor and time slider. The software helps its users to waste less time on cleaning up the models and more time on modeling. It also provides significant performance improvements and new MPM cloth constraints to bring power to a visual programming environment. 

The 3D market is expanding daily and software companies are developing efficient methods to complete the tasks for the usersto stay competitive. They are developing a user-friendly interface to attract new customers. Many educational institutions are also teaching some new things to the students as innovation is the key to success in the market.