A Squared Elxsi Entertainment LLC, a joint venture between A Squared Entertainment and Tata Elxsi Ltd, introduces  Rainbow Valley Heroes, an animated pre-school series featuring a colorful and friendly world of police and fire rescue vehicles.

 Rainbow Valley Heroes  is a series of 26 x 11  shows following the adventures of a fun loving fleet of rescue trucks. Featuring colorful stories told through vibrant CGI animation, the show introduces engaging characters with big personalities.

Fire Chief Rusty and Pam the Paramedic join forces with their best pals Lieutenant Lonnie and Major Mia from the police station to lead their teams of fun loving rescue vehicles on a series of adventures, teaching kids about the value of friendship, sharing, and working hard at school while educating toddlers on subjects such as recycling, telling the time and problem solving.

We loved  Rainbow Valley Heroes  the moment we first saw it,  said Andy Heyward, A2E2 s Founder and Co-President.  There is nothing like this for kids, and we are excited to help expand this wonderful brand into new product categories and new markets, in addition to producing new episodes for the international marketplace. 

Created by successful Hollywood screenwriter Daniel E. Taylor, the  Rainbow Valley Heroes  series will be represented by A2E2 globally, including licensing and new entertainment. The company intends to create new episodes, as well as new toys, digital and entertainment products, games, apparel, books and additional branded merchandise.

 Rainbow Valley Heroes  tells engaging, educational and entertaining stories that children around the world can relate to and will help them to grow in their preparedness of life s obstacles and challenges.  said series creator Daniel E. Taylor.  To have such a renowned and talented team representing  Rainbow Valley Heroes  is the perfect start to growing this into a significant global kids  property. 

 This is a charming show and one that we re delighted to represent globally as our first pre- school brand said Paul Robinson, A2E2 s London-based President of International.  It is a fabulous property with a truly cross-cultural and geographic appeal, and we look forward to introducing and growing the brand around the world. 

 Rainbow Valley Heroes  joins A2E2 s portfolio which also include Warren Buffett s  Secret Millionaires Club , Gisele Bundchen s  Gisele & the Green Team ,  Stan Lee s Mighty 7  and  Martha & Friends . A2E2 also handles brand management and licensing for Build A Bear Workshop.