Look out for a long line of Indian names among the rolling
credits-list at the end of Puss In Boots, the latest Hollywood animation
movie in town. It is the first full-length feature film from DreamWorks
Animation that,s been done substantially out of India.
Some
155 people in Bangalore worked on it for almost two years. The
90-minute movie showcases the best of Indian animation talent.
DreamWorks
has a team of 200 people at Technicolor, a DreamWorks dedicated unit in
the city. Creative director Philippe Gluckman heads the team. Puss in
Boots, director Chris Miller, who previously directed Shrek 3, remotely
supervised the project along with DreamWorks president Joe Aguilar.
A
few weeks ago, DreamWorks Animation CEO and moviemaker Jeffrey
Katzenberg flew into Bangalore with a sealed can that contained the final
print of Puss In Boots to show the film to the India team. The work is
on a par with the highest standard of animation in the world and it
matches DreamWorks tradition, Katzenberg is said to have told the team.
The
Indian crew included animators, lighting artists, special effects
experts, atmosphere and volume metric experts, image rendering
specialists, secondary animation experts for foliage, fur, hair, dust,
fire, hay and particles, and simulation specialists for water, waves,
wind, air, etc.
The storyboard and a rough,
pre-visualization sketch came from the DreamWorks studio in the US,
while the team in India developed the entire layout, a framework that
blocked space for each character frame-by-frame.
Biren
Ghose, country head of Technicolor, told TOI that the unit faced
several challenges. For instance, screening rules had to be highly
synchronized between India and the US for seamless picture quality, high
resolution, colour accuracy and 3D stereoscopic effect. Also,
DreamWorks uses only proprietary tools and software, making it tough for
Indian talent to quickly get accustomed to it. Still we did it.
DreamWorks
Animation has globally released 23 movies including Shrek, Kung Fu
Panda, Madagascar, and How to Train Your Dragon. Bangalore had done some
work for Madagascar 2. Many parts of Madagascar 3, scheduled for
release in 2013, will be done out of here.
Never
too late to do the right thing, thats the message delivered by Puss in
Boots key characters Puss, Kitty Softpaws and Humpty Dumpty, Ghose
pointed out, suggesting that DreamWorks has done the right thing by
getting work done in India.
Its a nice
beginning for the Indian animation industry. No one will again ask if
the country can produce animation and special effects for a global
audience. Such a question existed till a week ago (before the movie
released), he said.
Puss In Boots has already
collected over $140 million, with the first weekend collection being $34
million, in the US. Other markets including Asia have collected another
$89 million and the total box office volumes are expected to cross $400
million while an equivalent sum is expected from DVDs and TV
syndication.
Last year, Mumbai-based Crest
Animation had worked for Alpha & Omega, a full-length movie from
Disney. Disney had also worked with Prana Studios in Mumbai for the
animated movie Tinker Bell. India is emerging as a destination for such
work on account of both the availability of talent and the significantly
lower costs, which some estimate is at least 40% less than in the US.