The year 2012 will reset the pace of growth of Indias gaming and animation businesses. What happened in mature game and movie markets like the US, Europe and Japan over three decades will take place in India in a much shorter time, and the coming year will be the inflection point.
The year 2012 will reset the pace of growth of Indias gaming and
animation businesses. What happened in mature game and movie markets
like the US, Europe and Japan over three decades will take place in
India in a much shorter time, and the coming year will be the inflection
point.
Cost-effective Smartphones,
computing devices, the internet and social media will fuel the appetite for
games, animated content and consoles among young and the older alike.
People have started consuming such content even on DTH (direct to home)
TV platforms.
Developed markets moved
gradually, from coinoperated arcade machines to computer games to
consoles to games on handheld devices, internet games, mobile games and
social games. In India, it is sort of happening in one go and all these
platforms are going to push the growth of the industry in a big
way, says Rajesh Rao, CEO of Dhruva Interactive.
The
year 2011 upped the ante in animation for full length feature films.
Tintin, Rango, Puss in Boots, Kung Fu Panda 2, Rio, Cars 2, Happy Feet
2, Smurfs and Gnomeo & Juliet took animation to a new level.
Biren
Ghose, country head of Technicolor India, says India has a hand in many
of these movies. India also worked on movies in the Harry Potter,
Pirates of the Caribbean and X-Men series. This is a quantum jump in the
level of expertise and a tribute to local artists and technicians, he
says.
Technicolor India did a significant
amount of work for DreamWorks Animations Puss in Boots. The Indian crew
included animators, lighting artists, special effects experts,
atmosphere and volume metric experts, image rendering specialists,
secondary animation experts and simulation specialists.
Ghose
says a lot more visual effects work will happen in India. The estimate
is over 20 major international titles will have value addition from
Indian VFX studios, he said. India is a lower cost destination for
global film studios, and talent too is rapidly improving . The growing
domestic market is also spurring animation action.
Rajiv
Vaishnav, vice president in IT industry body Nasscom, says 2012 will
also see a major mindset change. The outlook for the industry is
changing with parents increasingly allowing their children to pursue
careers in animation, visual effects, graphics or game development. It
was an eye opener for the industry when a parent came along with his son
to a recent Nasscom game developer conference in Pune, he says.
Many
co-production treaties have been signed by leading Indian animation and
gaming players like DQ Entertainment, Crest Animation, Technicolor
Bangalore, Green Gold, Tata Elxsi, Red Chillies, Prime Focus, Rhythm &
Hues, Anibrains and Toons Animation with studios and producers in
Canada, Britain, America and many parts of Asia.
The
impact of these agreements will unfold next year and beyond.
AnimationSutra.com hopes for some great animations happening in 2012.