Nickelodeon signs Shaun the Sheep Merchandising rights for Indian market

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Nickelodeon signs Shaun the Sheep Merchandising rights for Indian market

Nickelodeon has acquired the licensing and merchandising rights for popular childrens animation Shaun the Sheep in India. The firm has signed the rights from the international creator Aardman Animations. Along with this acquiring of rights the firm has also decided to deliver a wide range of toys with its partnered Distributors.

January 20th, 2014

Nickelodeon has acquired the licensing and merchandising rights for popular children's animation Shaun the Sheep in India. The firm has signed the rights from the international creator Aardman Animations. Along with this acquiring of rights the firm has also decided to deliver a wide range of toys with its partnered Distributors.

The new range of toys includes Shaun the Sheep branded plush toys in various sizes those will be available within the store s under the brand name of Hamleys and Landmark. Apart from these Nickelodeon India plans to launch various kinds of plush key chains, further toys, a back-to school range, novelties for building the popularity of the Brand.

Sandeep Dahiya, SVP and business head, Consumer Products, Viacom 18 Media Pvt Ltd, said: Shaun the Sheep as a show has connected extremely well with the audiences and we are confident that it will engage the audiences s much, outside television as well.

Head of licensing at Aardman, Rob Goodchild, said: Shaun the Sheep is one of our biggest properties and is a global favorite. We are happy to associate with Nickelodeon India to bring this exiting range for its Indian fans. I am sure Shaun the Sheep will be an instant hit with the kids in India as it has done internationally.

Aardman Rights has done a great job in making Shaun the Sheep a phenomena in many markets across the world, and its addition surely further strengthens our licensing portfolio that already includes popular characters like SpongeBob Square Pants, Dora the Explorer, Ninja Hattori and Teenage Mutant Ninja turtles, among others.