Prime Focus World wins International 3D Society Award for Gravity
Prime Focus World (PFW) has won the award in ‘Outstanding 2D to 3D Conversion in Theatrical Motion Picture’ category for its spectacular work on Gravity at the International 3D & Advanced Imaging Society’s Creative Arts Awards held in Los Angeles on 28 January 2014.
January 31st, 2014
Prime Focus World (PFW) has won the award in ‘Outstanding 2D to 3D Conversion in Theatrical Motion Picture’ category for its spectacular work on Gravity at the International 3D & Advanced Imaging Society’s Creative Arts Awards held in Los Angeles on 28 January 2014. Founder and CEO of Prime Focus World, Namit Malhotra received the award at a glittering function at the Warner Bros. Studios attended by the who’s who in Hollywood. Incidentally, Prime Focus World was the exclusive 3D conversion partner for hugely successful films like Wizard of Oz, World War Z, Star Wars: Episode I, II and III (The Phantom Menace, Attack of the Clones and Revenge of the Sith), Harry Potter and the Deathly Hallows: Part I and II, Transformers: Dark of the Moon, Narnia: The Voyage of the Dawn Treader and Avatar. PFW’s proprietary View-DTM technology is the industry’s most sought after 2D to stereo 3D conversion process renowned for its speed and quality of conversion.
“We accept this independent industry recognition with great humility and pride. We consider the opportunity to work on Gravity alongside Warner Bros. Pictures and Alfonso Cuaron a rare privilege and honor. This recognition means a lot as it validates our creative credentials to deliver high quality work to the world’s most advanced film making community, Hollywood”, said Namit Malhotra after receiving the award.
Gravity won more awards including Live Action – 3D Feature, 3D Scene/Moment of the Year and Stereography – Live Action.
Olympics: Hollywood’s Top Animation Talent Reimagined Sochi Mascots
The Opening Ceremony of the Winter Olympics 2014, there was a rich spectacle in spades; but nothing quite startled the Internet such as the reveal of the three massive animatronic Sochi mascots.
Phenakistoscope (1831) A phenakistoscope disc by Eadweard Muybridge (1893).The phenakistoscope was an early animation device. It was invented in 1831 simultaneously by the Belgian Joseph Plateau and the Austrian Simon von Stampfer. It consists of a disk with a series of images, drawn on radii evenly spaced around the center of the disk. Slots are cut out of the disk on the same radii as the drawings, but at a different distance from the center. The device would be placed in front of a mirror and spun. As the phenakistoscope is spun, a viewer would look through the slots at the reflection of the drawings which would only become visible when a slot passes by the viewer's eye. This created the illusion of animation.
