Virgin Atlantic has revealed an animated inflight film to substitute the seminal film made by Nexus almost 12 years ago. It was made by Art & Graft following ten-way pitch, and created a six minute video showing a central character weary of inflight safety messages. The Trip is the first new safety film established by the airline in almost 12 years and it took almost six months to make; the animation fuses hand-drawn illustrations with 3D techniques and features especially composed music and sound by Brains & Hunch. Other airlines have made similar attempts to engage their customers while the compulsory in-flight safety messages roll.