WHAT A START...!!

FICCI FRAMES 2012 started off in a grand style on 14th March at Renaissance Convention in Mumbai by Lighting of Lamp by Sonam Kapoor and other dignitaries on the dais. The event was graced by several renowned delegates from the government and Media and Entertainment Industry including the Honourable Chief Minister of Maharashtra Mr. Prithviraj Chavan, Mr. Karan Johar, Senator Chris Dodd, Chairman, MPAA, Mr. Uday K Varma, Secretary, Ministry of Information & Broadcasting, Mr. Prosenjit Chatterjee, Uday Shankar and other few delegates.  The inaugural ceremony also witnessed the release of FICCI-KPMG Report,  FICCI Amarchand Lawbook and Consumer Survey.

Addressing the gathering Mr. CM shared few facts and figures of Maharashtra for being the worlds largest Film and Media industry, which is offering numerous opportunities from the regional media and indicated that the growth rate of the industry is very healthy.

Senator Chris Dodd, Chairman, MPAA said that he is very much delighted to be at FICCI FRAMES and indicated the importance of the relationship of Hollywood and Bollywoood and gave some facts and figures of the growth of Hollywood during the course of time. He has also emphasized the tremendous growth of Indian media and entertainment industry and shared the fact that worlds highest number of movie tickets are sold in India. Mr. Chris also shared that Indian Media and entertainment industry was 3.2 billion dollar industry which will become a 5 million dollar industry in the coming 4 years.

There were also other enthralling discussions happened under the moderatorship of Mr. Ashish Kulkarni, CEO, Reliance Animation on the India-Japan  Partnerships in Animation in terms of content sharing, co-production and creation of animation in India. In this session delegates from Japan shared their views of their content creation and their expectations from India to co-produce their animation content.

Animation Master class, going global Storytelling that travels by Silas Hickey Regional Creative Director for Animation at Cartoon Network Asia Pacific which had an excellent response, especially to their award winning television series, The amazing world of Gumballs which was hugely applauded.

Apart from animation there were also many other sessions happened  which discussed the subjects like,  The Challenges for the Print Medium in the Coming Decade, Maximizing the Power of Digital Distribution, Marketing, Distribution & Monetization in the Multiplatform Era, Addressable digitization-The Way Forward, From Theatre to Home to the Handheld: Superior entertainment experience all the way.

The power paced day ended with a blasting performance of a well known singer Mr. Adnan Sami who gave an energetic end for the first day of FICCI FRAMES 2012.